In 1916, the Navy only wanted Men. Today We want People Who want to Succeed

In 1916, the Navy only wanted Men. Today We want People Who want to Succeed

American propaganda in the Cold War

[ID: Recruitment article titled "In 1916, the Navy only wanted Men. Today We want People Who want to Succeed" accompanied by a picture of old Navy recruitment posters in contrast with images of men and women working in the Navy. The first paragraph reads, "It's a brand new Navy. To join now, you can be a man or a woman. But to really make it in today's Navy, you've got to have a little of that old American need to succeed. The feeling that you want to go to places fast and you have the stuff to get there. The belief that you're someone special." /end ID]

Analysis
Deliberate: premeditated
Systemic: part of a methodical and regular campaign by the US Navy  
Attempt: perceptual, cognitive, behavioral 
Shaping Perceptions: language ("today" "people" "succeed"), image (old poster, men and women in uniform/working)
Achieve a Response: positive perception, sentiment, and behavior towards Navy that leads to enlistment

"1973 In 1916, the Navy only wanted men. Today we want people who want to succeed. Be a success in the New Navy." Propaganda & Advertising. Image. Accessed February 2022, https://propadv.com/1945-1991-cold-war/usa-cold-war-propaganda-collection/1973-in-1916-the-navy-only-wanted-men-today-we-want-people-who-want-to-succeed-be-a-success-in-the-new-navy-2/.

Playboy Magazine

1973

Image

1536x1055