We Can Do It! Rosie the Riveter
Title
We Can Do It! Rosie the Riveter
Subject
American propaganda in World War 2
Description
[ID: A woman with a red polka dot headband and makeup rolls up a sleeve to flex her arm. /end ID]
Analysis
Deliberate: premeditated
Systemic: part of a methodical and regular campaign by the American government, media, and industries
Attempt: perceptual, cognitive, behavioral
Shaping Perceptions: language ("we"), image (woman)
Achieve a Response: positive perception and sentiment towards working women that leads to positive behavior for industries in the United States
Analysis
Deliberate: premeditated
Systemic: part of a methodical and regular campaign by the American government, media, and industries
Attempt: perceptual, cognitive, behavioral
Shaping Perceptions: language ("we"), image (woman)
Achieve a Response: positive perception and sentiment towards working women that leads to positive behavior for industries in the United States
Source
War Production Co-Ordinating Committee, United States Creator. We Can Do It! Rosie the Riveter. United States of America, 1942. Photograph. https://www.loc.gov/item/2021669753/.
Original Format
Image
Physical Dimensions
1164x1500
Files
Citation
“We Can Do It! Rosie the Riveter,” American History of Propaganda, accessed November 8, 2026, https://ahop.reclaim.hosting/items/show/30.